Monday, December 24, 2012

Santa to Swap Outdated Ride for 30-MPG-Plus Ford Transit Connect Wagon Sleigh with Leading Cargo Rating

  • Santa Claus joins vehicle buyers who rate fuel economy their No. 1 purchase reason by selecting the all-new 2014 Ford Transit Connect Wagon for his next sleigh
  • Powered by EcoBoost® with a projected 30 mpg-plus, the Transit Connect Wagon sleigh will offer the industry’s leading presents per gallon (ppg) cargo rating
  • Ford today revealed the new sleigh concept, designed to maximize Claus’s fuel efficiency when he travels millions of miles around the globe delivering presents
  • Claus’s future upgrade to a Transit Connect Wagon sleigh comes as a record number of children earn spots on the “nice” list, increasing the payload weight of his bag of presents beyond the normal tow rating of his nine-reindeer team
DEARBORN, Mich., Dec. 21, 2012 – Ford is helping Santa Claus save future Christmases with an all-new 2014 Transit Connect Wagon sleigh. Due to larger-than-ever numbers of children on his “nice” list, Claus needed a new sleigh with maximum fuel economy and cargo space to efficiently deliver all his presents around the world.
Ford designed a concept sleigh for Claus based on its Transit Connect Wagon, powered by EcoBoost®, that offers 30 mpg-plus and an industry-leading presents per gallon (ppg) cargo rating. As an added benefit, the EcoBoost engine – which is finely tuned for high-speed performance – would offer speeds much faster than Claus ever traveled in his former 36-hoofpowered sleigh.
Claus says changing his mode of transportation will not compromise his ability to remain true to his mission.
“My goal is and always has been giving presents to good girls and boys, and a new sleigh will make that process more effective,” he says. “Let’s face it, every year there are more children who earn presents. Things are simply getting out of control, and my old sleigh just isn’t going to be able to hack it much longer. With the new sleigh, I will be able to travel faster and carry more toys.”
Ford engineers developed the Transit Connect Wagon sleigh concept weeks after hearing of Santa’s dilemma during cold-weather testing in the North Pole.
“This is a winning situation for all,” says Darren Goddard, chief engineer for Ford Transit Connect Wagon. “The increased efficiency means added time for Santa to enjoy milk and cookies at stops. His new ride will offer 100 cubic feet of cargo space and versatility to haul up to 2,000 pounds, which Santa will need.”
Reindeer spokesperson Dasher says the nine reindeer look forward to some time off. Every year, the flying animals travel 124,421,726 miles and they’d like some time to rest, he says, explaining there are still splinters embedded in his hoofs from a particular wooden roof in southern Indiana.
“You really can’t beat this new sleigh,” says Goddard. “It offers outstanding fuel economy without sacrificing power. It even offers an electric windshield defroster, making short work of icy windshields in wintry conditions. So, if there’s a foggy Christmas Eve, we won’t need a red-nosed reindeer to guide Santa around the world.”
Other reasons Claus chose a sleigh based on the all-new 2014 Transit Connect Wagon:
  • Anticipated to be the gas mileage leader among seven-passenger vehicles, Transit Connect Wagon is projected to deliver at least 5 mpg better fuel economy on the highway and 2 mpg better in the city than a Toyota Sienna minivan
  • SYNC® with MyFord Touch® offers a touch screen display with navigation so Claus can easily find all the good children, even in more remote areas
  • The child observation mirror would allow him to keep a close eye on his gifts in the second and third row
  • From its 60/40 three-passenger second-row bench seat through fold-flat second- and third-row seating with third-row independent fore-and-aft sliding capability, Transit Connect Wagon quickly adapts to accommodate multiple combinations of elves and presents
  • MyKey® programmable ignition key restricts maximum speed should a mischievous elf get behind the wheel while Claus is down a chimney leaving gifts
  • With eight cupholders, Claus and his elves would have plenty of space to take along a few glasses of milk as they continue through their busy night
  • Rain-sensing wipers would keep Claus on the move as there’s always a chance he’ll encounter nasty weather
“As always, we are busy making toys and checking long lists,” says Claus. “That said, Merry Christmas to all!”

Call (800) 433-9452 for more information, or to find a stocking dealer near you.

Dealer Locator