Thursday, September 05, 2013
GMC Introduces New, Easy-to-Use Trailering App
DETROIT – GMC owners can pull off their next trailering chore without a hitch – at least figuratively – thanks to a new trailering guide app available today at the iTunes store. The free app is designed to give GMC customers a better understanding of trailering techniques and capabilities. It, even helps identify the appropriate GMC model for specific trailering needs.
“Our customers believe in the right tool for the job, and this app helps them get the most out of their GMC trailering capability in a convenient and accessible way, whether they’re hauling a utility trailer across town or a fifth-wheel cross-country,” said Tony DiSalle, vice president, GMC Marketing.
The app packages trailering tips and information from the trailering section of gmc.com, including maximum trailer weight ratings by model. When consumers open the app, they can access information either by selecting a specific GMC model or by entering their trailering needs to identify the right GMC model for the job.
Also featured is a dedicated learning center that caters to both first-timers and veterans, with features that include:
- Trailering 101
- Hitches and equipment
- Pre-trailering checklist
- How GMC trailering technologies work
- Power and performance information
- Safe trailering techniques
A third section contains a glossary of commonly used terms, and a fourth category focuses on dinghy (flat) towing. Video content includes Trailering 101 videos developed earlier this year in conjunction with the launch of the all-new 2014 GMC Sierra 1500 full-size pickup. Additional “How To” video content will be added over time to enhance the app’s user experience.
“Even for customers who’ve been trailering for years, our continuing enhancements in features, power and technology make the GMC Trailering Guide App a handy resource,” said Hugh Milne, GMC Training and Accessory manager.
The new Sierra 1500, equipped with a 4.3L EcoTec3 V-6 offers segment-best standard V-6 torque with traileringcapacity of up to 7,200 pounds (3,266 kg) and segment-best V-8 fuel economy.
GMC has manufactured trucks since 1902, and is one of the industry's healthiest brands. Innovation and engineering excellence is built into all GMC vehicles and the brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small SUV and Acadia crossover. GMC is the only manufacturer to offer three full-size hybrid trucks with the Yukon, Yukon Denali SUVs and the Sierra pickup. The Sierra Heavy Duty pickups are the most capable and powerful trucks in the market. Details on all GMC models are available at http://www.gmc.com/, on Twitter at @thisisgmc or at http://www.facebook.com/gmc.