On January 16, 1948, the Ford Motor Company publicly revealed the iconic F-1 pickup, beginning the F-Series legacy of tough trucks. This mini-site includes original launch press releases and photography, presented here as issued 65 years ago. Since 1948, more than 32 million trucks have proudly worn the F-Series badge. These legendary trucks have been the best-selling pickups for 36 consecutive years, and America's overall best-selling vehicle for 31 years. As Ford looks forward to the future of Built Ford Tough, it is appropriate to celebrate the 1948 Ford F-1 pickup that started it all. Happy 65th anniversary and long may you run.
Follow these links to the copies of Original Documents from the Greenfield Village Research Center and the Henry Ford Museum: