Chrysler’s Newest Brand: RAM Commercial
With housing starts at a four-year high, the construction industry poised to replace aging fleets and diesel and gasoline prices on the decline, Ram Truck is ready to introduce its newest vehicle division: Ram Commercial.
Recently announced at the 2012 L.A. Auto Show, the new division will offer the Ram Cargo Van, new ProMaster full-size van, Ram 1500, Ram HDs and Ram HD chassis cabs, the latter with gas, turbo-diesel, and compressed-natural-gas powertrains.
Ram Commercial will offer a full line of industrial-strength trucks and vans built for workers and businesses to provide maximum capability and productivity while striving for a low total cost-of-ownership experience, the division says. Ram Commercial also incorporates a full support team that includes sales, marketing, product development and customer service. Finally, Ram Commercial offers exclusive pre-sale and post-sale solutions with BusinessLink and On-the-Job customer programs.
The Ram Commercial division hopes to further integrate a growing network of Ram BusinessLink dealers focused on commercial customers' needs. The division also will help businesses offset the cost of doing business with its On-the-Job incentive program, specifically designed to lower the expense of commercial upfits. Both programs are designed to address the needs of the professional, no matter what the job.
Not coincendentally, timing of the Ram Commercial launch aligns with the upcoming launch of the all-new Ram ProMaster and growing commercial demand for certain construction sectors of the economy. With the entire auto industry growing by 2 million units year-over-year in 2012, and further growth expected in 2013, commercial business will be key, as it represents about one-quarter of the total volume.
Ford and GM have commercial truck divisions that are quite successful. Ford offers the most diverse and capable variety of vehicles, everything from a small four-cylinder cargo van (the Transit Connect) to a medium-duty F-750 cab and chassis. GM does a much better job of offering a lot of its existing small, medium and large pickup trucks (Colorado, Avalanche, Silverado 1500 and Silverado HD) with special Fleet & Commercial packages.
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