- Advanced air suspension, fuel economy and capability push Ram 1500 to the top
Auburn Hills, Mich. , Jan 7, 2013 - Four Wheeler Magazine, a popular off-road enthusiast publication, has named the new 2013 Ram 1500 its Pickup Truck of the Year. For the past 24 years the Four Wheeler staff has picked a truck to hold the coveted annual title.
“Our readers use their trucks, sometimes in much harsher duty cycles than most would expect,” said John Cappa, Editor—Four Wheeler Magazine. “Within our testing, we integrate a number of challenges to push capability and durability. At trails-end, the 2013 Ram 1500 was our choice and winner of Four Wheeler Magazine’s Pickup Truck of the Year.”
The competition takes place over five days and 1,000 miles, providing the panel of seven judges an opportunity to experience every plausible condition from city gridlock to technical trails. Judges tested each vehicle’s performance, comfort and design.
“Pickup Truck of the Year from Four Wheeler Magazine recognizes the engineering efforts put forth to mold the new 2013 Ram 1500 and we’re honored to carry the title,” said Fred Diaz, President and CEO Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. “A large percentage of our customers are outdoor enthusiasts, making this award very well-received in a fiercely competitive truck market.”
For 2013, the new Ram 1500 offers buyers best-in-class 25 MPG fuel efficiency, new technology and new features without sacrificing capability. Ram 1500–the most recognizable pickup on the road–marks a milestone for Ram as this truck delivers a truckload of pioneering and fuel-saving systems. Equipped with a choice of engines, including the legendary 5.7-liter HEMI® V-8 engine or the award-winning Pentastar V-6, the Ram 1500 offers the best powertrains in the industry and are known for their reliability.
The 2013 Ram 1500 features first-in-segment technologies: eight-speed automatic transmission, stop-start system, thermal management system, pulse-width modulation and active aerodynamics, including grille shutters and active air suspension. The 2013 Ram 1500 is available in nine trim levels and starts at $23,585 including $995 destination charge.
Ram engineers changed every area of the truck – from a newly designed frame to new engines and transmissions to a new interior with the next-generation Uconnect® access system. With best-in-class ride and handling and best-in-class aerodynamics, the 2013 Ram 1500 delivers unmatched content, performance and capability to truck buyers.
About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.
The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.